If your business relies on the products and services of an oil company, Australia has several lubricant suppliers for you to choose from, but are you getting the best deal for your business? All of the popular brands cater to customers in both retail and trade, so how does this translate to your business? Should you partner with a trade-specific supplier, or continue to use a company that is more interested in its brand selling across both markets?

Choosing the right supplier can have a direct impact on the success of your operation. When you choose well, your business will perform better, but when you make the wrong choice, it can be detrimental to your business. There is a difference between a trade-specific supplier and the mainstream companies selling across all markets, and that difference is how they support you.

To make the right choice, what are some of the considerations you should take into account?

Firstly, to find the right trade lubricant supplier, you need to determine what your business needs. Evaluate your business’ lubricant requirements. By doing this, you can narrow down which supplier suits your needs the best. Keep in mind that the best lubricant partner is one that prioritises your business and your customers by ensuring the highest quality products at the most competitive price.

You need to decide: do you need oils that carry OEM approvals (required for vehicles under manufacturer warranty)? Or would you require a range of high-quality oils that meet the performance requirements of your customers’ cars? Or perhaps you need both?

Is the brand important? Do your customers come to you because of the oil you use or is it because of the quality service you provide? The cost of creating that brand is enormous and can be seen in the price paid for their products, so you need to determine if you make a profit for your own business or your oil company.

Most importantly, how important is service to you? What do you need from your oil supplier? All lubricant suppliers should see you as the most important part of their business, provide prompt, on-time deliveries and technical support when you need it and support your business needs.
Whatever your particular business niche is and however specialised your equipment are, your lubricant supplier’s products and services should add value to your operation. In choosing the right supplier, you’ll see your business incur substantial savings from being able to maximise equipment efficiency, extend vehicle life, as well as minimise downtime.

At North Sea Lubricants, we pride ourselves on being the leader in trade lubricants-only supplies. Find out how partnering with North Sea Lubricants can drive profits within your business.

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